skate. Is Back: A New Era of Kickflips, Culture, and Controversy
skate. launches early access Sept 16 - sandbox multiplayer thrills, live-service seasons, custom playlists, and community creativity.
GAMING
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The ROG Xbox Ally X Is Real — and It Might Just Change Handheld Gaming Forever
The new ROG Xbox Ally X is dropping Holiday 2025 — and it might be the most powerful handheld gaming device yet. Xbox + ASUS just changed the game.
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Madden NFL 26 Revealed: Saquon Barkley Graces the Cover
Madden NFL 26 launches August 14 with Saquon Barkley on the cover, new QB and Coach DNA systems, dynamic weather, and return to Nintendo.
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First Look at the New 007 First Light Game
Step into the origin story of James Bond in 007: First Light, a cinematic action-adventure game from IO Interactive, launching in 2026.
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The Next Generation of Gaming Is Here with Switch 2
Nintendo officially launches the Switch 2 with 4K support, faster performance, and new features—ushering in the next era of hybrid gaming.
FEATURED PRODUCTS
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LEGO Icons Lamborghini Countach 5000
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10% offNew Era LA Dodgers Basic Snapback Hat
Sale price $34.99 Regular price $39.00Unit price /Unavailable
HYPE COMPANY
HYPE COMPANY is a next-generation media and retail platform built at the center of culture, style, and influence. We spotlight what’s next across fashion, music, cars, tech, and lifestyle, bringing together content, drops, and experiences that define the moment. HYPE is where internet culture meets real-world energy, turning what people are obsessed with into something they can engage with and own. Every drop and story is crafted to resonate now and last longer than the moment. This is culture in real time, unfiltered, elevated, and ahead of the curve.
SNEAKER NEWS
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Air Jordan 4 “Cave Stone” – The Fall Icon You Didn’t Know You Needed
Air Jordan 4 “Cave Stone” drops Sept. 6, 2025. Premium suede, earthy tones, Nike Air heel tab—this rugged fall-ready Jordan is a must-cop.
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Off-White x Nike Air Force 1 Low “Sesame”
Off-White x Nike Air Force 1 Low “Sesame” drops Fall 2025. A tribute to Virgil Abloh blending legacy, hype, and iconic design.
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Tyler, the Creator Drops New Converse Sneaker Collab — and It’s Pure Summer Energy
Tyler, the Creator teams up with Converse for a bold new GOLF le FLEUR* sneaker collab featuring vintage tennis vibes and fresh summer colorways.
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The Evolution of the Dad Shoe: From Meme to Mainstream
Once a punchline, now a flex. Here's how dad shoes went from mall-walker memes to fashion week favorites.
